Brief:
Design a flat-pack item of furniture centred around dogs for market penetration.
“Scruffs® is a global market-leading brand of premium pet bedding and accessories. The relationship between pets and their owners runs through the DNA of Scruffs® and every product carrying the Scruffs® logo has been carefully crafted to improve the life and wellbeing of the animals we love as part of our families.”
Result:
A cabinet keeping all the necessary dog walking accessories right where you need them.
Process:
Research of both the pet and flat pack furniture industry.
Pitching the first idea with a cardboard prototype to communicate the idea.
Presenting different concepts of the same idea using context clues.
Prototyping in cardboard to test the internal layout before final prototype.
